NEUBAUGEBIET (Promises), 2016
NEUBAUGEBIET STADTEILWANDERUNG, 2016
HEUTE IST DAS GESTERN VON MORGEN, 2016
WE BELIEVE LUXURY IS BEST SERVED IN SMALL QUANTITIES, 2016
PROMISES, 2014
ZWILLING, 2014
MARIENWALD, 2014
URINAL, 2012
LINDEN TREE, 2011
WAITING FOR THE BUTTERFLIES, 2011
SAY CHEESE, 2010
DEAD IN THE WATER, 2010
TODAY, I AM YOUR FRIEND (8), since 2009
KÖLNER KISTE, 2009
GERANIEN (ENCLOSURE #3), 2008
RUMBACH STILL, 2008
ALL BY MYSELF, 2008
EINHAUSUNG 2 / ENCLOSURE #2, 2007
EINHAUSUNG 1 / ENCLOSURE #1, 2007
SIGHTSEEING, 2002
BEHAUSUNG / HABITATION, 2000
PROMISES, 2014

















Inkjet print on Flex-Canvas
Sizes between 8 mtr hight and 6.5 mtr length

PROMISES
The Pepsi Challenge

Oversized ‘promises’ in the form of real estate advertisements are promoting the new city along the lines of global real estate and living standards.
‘The perfect union to all you desire’ and ‘We believe luxury is best served in small quantities’ first seen along Varthur Road in Whitefield, Bangalore, caught my attention. The second one leaves a particularly ironic, tangy, protestant-flavoured impression, seen from the German point of view.

Questions emerged about the Indian caste system, the sense of community, modesty and personal goals.
The design of this urbanity also reminds me of earlier journeys to the United Arab Emirates and Shanghai. The new urbanity becomes exchangeable, custom-tailored and its ‘ultra-luxurious villas’ accessible ‘for the chosen few’ of the Pepsi Generation.

But what happens to the majority of a city’s population and its needs, uncertain ownership and neglect of basic amenities? Can it withstand the pressure flashed on every corner of the city? Do these promises affect social cohesion?

By situating these promises minus their glossy animated illusions in gaps between buildings and empty wall space in middle class central residential areas of Bangalore, the community is confronted with the new urbanity, designed for the upwardly mobile suburban society.

Maximilian Erbacher, 2014

bangaloREsident@MOD Institute




                     
 
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